On the predictive validity of indirect attitude measures: Prediction of consumer choice behavior on the basis of affective priming in the picture--picture naming task

Abstract

Recent studies have revealed that robust and replicable affective priming of naming responses can be obtained when pictures are used as primes and targets. The aim of the present research was to examine the predictive validity of affective priming effects that are obtained with the picture-picture naming task. In two studies that were modeled after [Karpinski, A., & Hilton, J. L. (2001). Attitudes and the Implicit Association Test. Journal of Personality and Social Psychology, 81, 774-778], we observed that individual difference scores that are obtained with the naming task exhibit good predictive validity. Both practical and theoretical implications of this finding are discussed.

Citation

Spruyt, A., Hermans, D., De Houwer, J., Vandekerckhove, J., & Eelen, P. (2007). On the predictive validity of indirect attitude measures: Prediction of consumer choice behavior on the basis of affective priming in the picture--picture naming task. Journal of Experimental Social Psychology, 43, 599–610.

Bibtex

@article{spruyt_etal:2007:Prediction,
    title   = {{O}n the predictive validity of indirect attitude measures: {P}rediction of consumer choice behavior on the basis of affective priming in the picture--picture naming task},
    author  = {Spruyt, Adriaan and Hermans, Dirk and De Houwer, Jan and Vandekerckhove, Joachim and Eelen, Paul},
    year    = {2007},
    journal = {Journal of Experimental Social Psychology},
    volume  = {43},
    pages   = {599--610}
}